Unerman moves into the number one slot after a makeover and a new job title have made her far more glamorous than Ivan Pollard. She remains one of the sharpest minds in the business and now has the clothes to match.
2. Ivan Pollard, partner, Naked Communications
Pollard's domination of this category was getting boring but, to be fair to him, he's still on top of his game in terms of delivering sharp thinking for some of Naked's biggest clients. We're deeply envious of some of the exciting football projects he's worked on in the past few months.
3. Marie Oldham, head of strategy, Media Planning Group
We probably can't keep this "boy-girl" sequence going for long but something tells us that it's a good thing that there are two women in the top three. Media Planning Group had a great 2007 and much of it was down to Oldham and her team who provided the thinking behind award- winning campaigns for Ask.com and Magners.
4. Kevin Brown, head of engagement planning, Bartle Bogle Hegarty
An old mate of Pollard's from BMP days, Brown is another who keeps the flag flying for veteran media planners. He's building a strong department at Bartle Bogle Hegarty and its campaigns are all the better for it with good work for Vodafone and The Mail on Sunday in 2007.
5. Stuart Sullivan-Martin, chief strategy officer, Mediaedge:cia
That's torn it: no more women in the list. Still, Sullivan-Martin has the virtue of being a young(ish) entry into the top ten and has been instrumental in Mediaedge:cia embracing a more integrated way of thinking (especially with digital).
6. Kevin Murphy, planning director, Zed Media
Talking of digital, one of the brightest minds around in that space is reputed to be Murphy, a strategist grounded in both traditional and new media who has helped Zed rise to a strong position in the digital media high ground.
7. Matt Andrews, joint managing director, Vizeum
The so-called "creative thinker" of Vizeum's UK management team, Andrews is a bright, pleasant personality devoid of bullshit. He's not afraid of hiring some good strategic talent around him.
8. Jon Gittings, executive director, Manning Gottlieb OMD
Gittings now has what every good planner needs: a proprietary planning system. He was instrumental in the roll-out of OMD's new Access planning product and now faces the task of getting people in his agency to use it.
9. Jonathan Fowles, executive planning director, PHD
Fowles doesn't have the profile of some of PHD's more famous planning talent but he's a key part of its management team and an excellent thinker who is emerging from the shadows.
10. Russell Place, head of planning, Universal McCann
Universal's brightest talent, Place is a likeable understated character with a razor sharp mind.