The UK competition was run by the advertising agency Banc, and was judged by the actress and designer Sadie Frost, Robert Bean, the chairman of Banc, Mark Glover, the campaign director of Respect for Animals, and Shelly Vella, the fashion editor of Cosmopolitan magazine.
The campaign will aim to raise awareness of the many garments sold on the high street that use or contain real fur. It will try to encourage consumers to check garments before they purchase to ascertain what fabrics are being used. Young designers who are encouraged to use fur in their designs by the British Fur Trade Organisation will also be targeted.
Judging took place in May 2003 in North America, Canada, Belgium, France, Germany, Russia, Finland and the Ukraine, as well as the UK. The winners from each country, announced at the beginning of June, will go on to compete against each other in Paris in the early summer, to win the chance of their poster being used for the international campaign.
Banc will also create a TV campaign to run in the UK, breaking in October, to target the consumers of the autumn/ winter collections.