Lions Academy was unveiled as part of the festival's 50th anniversary celebrations last week. It will run in parallel with the advertising festival every year.
Each year, a class of between 20 and 30 students will be selected from various countries to attend the Academy. They will be chosen based on recommendations from the festival's representatives in each country and on selections of students put forward by colleges and universities.
D&AD identified the students Will Thacker and Nick Dell'Anno from the Surrey Institute of Art and Design at Epsom to be involved in the Academy.
Students will be between 18 and 23 years of age and will follow an intense programme of seminars, viewing of ads and tutorials.
A different tutor each year will steer the group. This year the tutor will be Clive Challis, the head of the advertising course at Central St Martin's in London.
The Academy will be headed by a dean who will hold the post for three years. The first dean is Michael Conrad, a former worldwide chief creative officer of Leo Burnett.
Funding for the Academy is provided by sponsors who will pay for students' travel and accommodation .
Tutorials will be given by Bob Isherwood, the worldwide creative director of Saatchi & Saatchi; Joel Sobelson, the executive vice-president and chief creative officer of Wunderman New York, and James Warburton, the managing director of Universal McCann Australia.
Terry Savage, the chief executive of the festival, said: "We believe that the festival has a role to play in encouraging students studying to pursue a career in advertising, as opposed to other disciplines."