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Campaign Big Awards 2017: view all the winners

The Campaign Big Awards showcase the very best commercial creativity and ideas from the brightest agencies, celebrate British advertising, and support and encourage practitioners to push the limits of what is possible in their work.

Campaign Big Awards 2017: view all the winners

Agency of the Year The Arden Award Best of the Best Product Sector Winners

AGENCY OF THE YEAR: ADAM & EVE/DDB

Automotive

Title The button

Brand Volkswagen Golf GTE

 


Automotive

Title Alien

Brand Volkswagen UK


Fashion, Clothing, 
Footwear & Accessories

Title Britalia

Brand Harvey Nichols


Retail & Restaurants

Title Buster the boxer

Brand John Lewis


The Arden Award

Title #FreetheFeed

Agency Mother London


Best of the Best

Digital

Title Magenta unleashed
Agency Saatchi & Saatchi
Brand Deutsche Telekom

 

Experiential 

Joint Winners

Title Zombie Christmas: the real-world trailer
Agency McCann London Brand Microsoft Xbox/Dead Rising 4

Title Ash to Art 
Agency J Walter Thompson


 

Film

Title We’re the superhumans Agency 4creative
Brand 2016 Paralympic Games (Channel 4)


Integrated

Title Cancer is happening right now Agency Anomaly
Brand Cancer Research UK


Out-of-home

Title The breath test

Agency Abbott Mead
Vickers BBDO

Brand Cancer Research UK


Print

Title The i newspaper

general election

Agency Atomic London

Brand Johnston Press


Radio

Title Gin Lane

Agency Grey London

Brand Tate Britain


Product sector winners

Alcoholic Drinks

Title Equal love

Brand Absolut

Agency Bartle Bogle Hegarty

Automotive

Title Alien

Brand Volkswagen UK

Agency Adam & Eve/DDB

Automotive

Title The button

Brand Volkswagen Golf GTE

Agency Adam & Eve/DDB

Charity

Title Cancer is happening right now

Brand Cancer Research UK

Agency Anomaly

Charity

Title Ash to art

Brand Glasgow School of Art

Agency J Walter Thompson London

Charity

Title Reality Xmas

Brand Doctors of the World

Agency McCann London

Charity

Title Swear jar

Brand Comic Relief

Agency Grey London

Consumer Durables & Furniture

Title Win at sleeping

Brand Ikea UK

Agency Mother London

Fashion, Clothing, Footwear & Accessories

Title Britalia 

Brand Harvey Nichols

Agency Adam & Eve/DDB

Fashion, Clothing, Footwear & Accessories

Title Get closer

Brand Bose

Agency Grey London

Financial & Legal

Title Barclays digital safety

Brand Barclays

Agency Bartle Bogle Hegarty

Financial & Legal

Title Epic Skeletor

Brand Moneysupermarket.com

Agency Mother London

Equal love | Brand Absolut | Agency Bartle Bogle Hegarty

Grocery & Soft Drinks

Title Anthony Joshua

Brand Lucozade Sport

Agency Grey London

Grocery & Soft Drinks

Title McDonald’s McCafé –
madness

Brand McDonald’s

Agency Knucklehead

Grocery & Soft Drinks

Title Where everything’s
done proper

Brand Yorkshire Tea

Agency Lucky Generals

Health & Beauty

Title Wickes tradesman’s
suncream

Brand Wickes

Agency Iris Worldwide

Household Goods

Title Combinations

Brand Finish

Agency Wieden & Kennedy

Media & Entertainment

Title The Great British Bake Off

Brand The Great British Bake Off
(Channel 4)

Agency 4creative

Media & Entertainment

Title Nice problems to have

Brand EuroMillions

Agency Abbott Mead Vickers BBDO

Media & Entertainment

Title Keys – nice problems to have

Brand EuroMillions

Agency Abbott Mead Vickers BBDO

EuroMillions

Public Service

Title Make me

Brand BBC

Agency BBC

Public Service

Title This is belonging

Brand British Army

Agency Karmarama

Public Service

Title For living

Brand Bupa

Agency WCRS

Retail & Restaurants

Title Buster the boxer

Brand John Lewis

Agency Adam & Eve/DDB

Retail & Restaurants

Title Great tastes of America

Brand McDonald’s

Agency Blink Productions

Retail & Restaurants

Title 80 days of Argos

Brand Argos

Agency CHI & Partners

Retail & Restaurants

Title Food dancing

Brand Sainsbury’s

Agency Wieden & Kennedy

Sport, Travel & Leisure

Title We’re the superhumans

Brand 2016 Paralympic Games (Channel 4)

Agency 4creative

Sport, Travel & Leisure

Title Caught glass

Brand Kwiff

Agency Droga5

Sport, Travel & Leisure

Title Father & son

Brand Kwiff

Agency Droga5

Sport, Travel & Leisure

Title Gin Lane

Brand Tate Britain

Agency Grey London

Telecoms & Technology

Title Samsung School of Rio – rowing,
cycling, swimming

Brand Samsung

Agency BBH Sport

Moneysupermarket.com

Out-of-home sponsor

Stephen Whyte, chief executive, Posterscope Out-of-home has a long history of powerful and famous creative work.  It is an unblockable, unskippable medium that delivers scale, can sell products and build brands.  A medium that can, quite literally, stop people in their tracks.  And high-definition digital screens and data-driven dynamic content provide more creative potential and measurable effectiveness than ever before. In an ever-more competitive media landscape, it is vital that we champion the creative power of the medium and celebrate the most engaging and original work, so Posterscope is delighted to support the OOH category in this year’s Campaign Big Awards.

Press sponsor

Vanessa Clifford, chief executive, Newsworks Great print ads are really hard to do. The reader is in control and you need to work at catching their eye, sparking their curiosity and convincing them you have something interesting to say. The best print ads have tremendous power to capture the reader’s attention and entice them into an intimate conversation – while at the same time benefiting from the stature, the sense of importance and newsworthiness that being in print conveys. A great print ad can encourage people to absorb information, see things another way or feel more strongly. Newsworks is delighted to sponsor Campaign Big Awards’ Best of 2017 Print award and congratulates the winner and the shortlisted agencies.

Radio sponsor

Lucy Barrett, client director, Radiocentre The truth is, writing for radio is not for everyone. Only those with real talent get it right. At Radiocentre we work very closely with creatives at agencies to nurture audio talent. We are always the first to champion an excellent radio idea, demonstrated by the monthly Aerial Awards we run in partnership with Campaign. A beautifully crafted radio ad will always stand out on air and it is great to support the Big Awards, where these same pieces of audio will get the recognition they deserve from the advertising industry. Congratulations to everyone and a special shout-out to this year’s Radio winner.

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