AGENCY OF THE YEAR: ADAM & EVE/DDB
Automotive
Title The button
Brand Volkswagen Golf GTE
Automotive
Title Alien
Brand Volkswagen UK
Fashion, Clothing,
Footwear & Accessories
Title Britalia
Brand Harvey Nichols
Retail & Restaurants
Title Buster the boxer
The Arden Award
Title #FreetheFeed
Best of the Best
Digital
Title Magenta unleashed
Agency Saatchi & Saatchi
Brand Deutsche Telekom
Experiential
Joint Winners
Title Zombie Christmas: the real-world trailer
Agency McCann London Brand Microsoft Xbox/Dead Rising 4
Title Ash to Art
Agency J Walter Thompson
Film
Title We’re the superhumans Agency 4creative
Brand 2016 Paralympic Games (Channel 4)
Integrated
Title Cancer is happening right now Agency Anomaly
Brand Cancer Research UK
Out-of-home
Title The breath test
Agency Abbott Mead
Vickers BBDO
Brand Cancer Research UK
Title The i newspaper
general election
Agency Atomic London
Brand Johnston Press
Title Gin Lane
Agency Grey London
Brand Tate Britain
Product sector winners
Alcoholic Drinks
Title Equal love
Brand Absolut
Agency Bartle Bogle Hegarty
Automotive
Title Alien
Brand Volkswagen UK
Agency Adam & Eve/DDB
Automotive
Title The button
Brand Volkswagen Golf GTE
Agency Adam & Eve/DDB
Charity
Title Cancer is happening right now
Brand Cancer Research UK
Agency Anomaly
Charity
Title Ash to art
Brand Glasgow School of Art
Agency J Walter Thompson London
Charity
Title Reality Xmas
Brand Doctors of the World
Agency McCann London
Charity
Title Swear jar
Brand Comic Relief
Agency Grey London
Consumer Durables & Furniture
Title Win at sleeping
Brand Ikea UK
Agency Mother London
Fashion, Clothing, Footwear & Accessories
Title Britalia
Brand Harvey Nichols
Agency Adam & Eve/DDB
Fashion, Clothing, Footwear & Accessories
Title Get closer
Brand Bose
Agency Grey London
Financial & Legal
Title Barclays digital safety
Brand Barclays
Agency Bartle Bogle Hegarty
Financial & Legal
Title Epic Skeletor
Brand Moneysupermarket.com
Agency Mother London
Grocery & Soft Drinks
Title Anthony Joshua
Brand Lucozade Sport
Agency Grey London
Grocery & Soft Drinks
Title McDonald’s McCafé –
madness
Brand McDonald’s
Agency Knucklehead
Grocery & Soft Drinks
Title Where everything’s
done proper
Brand Yorkshire Tea
Agency Lucky Generals
Health & Beauty
Title Wickes tradesman’s
suncream
Brand Wickes
Agency Iris Worldwide
Household Goods
Title Combinations
Brand Finish
Agency Wieden & Kennedy
Media & Entertainment
Title The Great British Bake Off
Brand The Great British Bake Off
(Channel 4)
Agency 4creative
Media & Entertainment
Title Nice problems to have
Brand EuroMillions
Agency Abbott Mead Vickers BBDO
Media & Entertainment
Title Keys – nice problems to have
Brand EuroMillions
Agency Abbott Mead Vickers BBDO
Public Service
Title Make me
Brand BBC
Agency BBC
Public Service
Title This is belonging
Brand British Army
Agency Karmarama
Public Service
Title For living
Brand Bupa
Agency WCRS
Retail & Restaurants
Title Buster the boxer
Brand John Lewis
Agency Adam & Eve/DDB
Retail & Restaurants
Title Great tastes of America
Brand McDonald’s
Agency Blink Productions
Retail & Restaurants
Title 80 days of Argos
Brand Argos
Agency CHI & Partners
Retail & Restaurants
Title Food dancing
Brand Sainsbury’s
Agency Wieden & Kennedy
Sport, Travel & Leisure
Title We’re the superhumans
Brand 2016 Paralympic Games (Channel 4)
Agency 4creative
Sport, Travel & Leisure
Title Caught glass
Brand Kwiff
Agency Droga5
Sport, Travel & Leisure
Title Father & son
Brand Kwiff
Agency Droga5
Sport, Travel & Leisure
Title Gin Lane
Brand Tate Britain
Agency Grey London
Telecoms & Technology
Title Samsung School of Rio – rowing,
cycling, swimming
Brand Samsung
Agency BBH Sport
Out-of-home sponsor
Stephen Whyte, chief executive, Posterscope Out-of-home has a long history of powerful and famous creative work. It is an unblockable, unskippable medium that delivers scale, can sell products and build brands. A medium that can, quite literally, stop people in their tracks. And high-definition digital screens and data-driven dynamic content provide more creative potential and measurable effectiveness than ever before. In an ever-more competitive media landscape, it is vital that we champion the creative power of the medium and celebrate the most engaging and original work, so Posterscope is delighted to support the OOH category in this year’s Campaign Big Awards.
Press sponsor
Vanessa Clifford, chief executive, Newsworks Great print ads are really hard to do. The reader is in control and you need to work at catching their eye, sparking their curiosity and convincing them you have something interesting to say. The best print ads have tremendous power to capture the reader’s attention and entice them into an intimate conversation – while at the same time benefiting from the stature, the sense of importance and newsworthiness that being in print conveys. A great print ad can encourage people to absorb information, see things another way or feel more strongly. Newsworks is delighted to sponsor Campaign Big Awards’ Best of 2017 Print award and congratulates the winner and the shortlisted agencies.
Radio sponsor
Lucy Barrett, client director, Radiocentre The truth is, writing for radio is not for everyone. Only those with real talent get it right. At Radiocentre we work very closely with creatives at agencies to nurture audio talent. We are always the first to champion an excellent radio idea, demonstrated by the monthly Aerial Awards we run in partnership with Campaign. A beautifully crafted radio ad will always stand out on air and it is great to support the Big Awards, where these same pieces of audio will get the recognition they deserve from the advertising industry. Congratulations to everyone and a special shout-out to this year’s Radio winner.
