Campaign Big Awards: Best Idea for a Purpose

WINNER

Solidaritea

By U-Studio / OLIVER
For PG Tips

Credits:

Global Chief Creative Officer: Rodrigo Sobral
Global Head of Content & Community: Chloe McCloskey
Head of Design: Alex Varela
Social Media Strategist: Edwina Melsom
Global Executive Strategy Director: Catriona Collins
Senior Manager: Ben Morrison, U-Studio & Social Communities, Unilever

FINALISTS

Bikertek
By adam&eveDDB
For Highways England

Signsbury’s - the world’s first deaf-friendly supermarket
By Gravity Road
For Sainsbury's

What's Your Name (Intergrated)
By Iris
For Starbucks

What's Your Name (TV & Cinema)
By Iris
For Starbucks

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