Campaign Big Awards: Consumer Goods


IKEA 'Silence the Critics'
By Mother London


Executive Creative Director: Ana Balarin & Hermeti Balarin
Creative Director: Thom Whitaker & Danielle Outhwaite-Noel
Creatives: Mike Kennedy & Pauline Ashford
Producer: Jenny Fan
Assistant Producer: Will Carmichael
Production Director: Giedre Miniotaite
Strategy Director: Scarlett Spence
Strategist: Imogen Carter
Biz Lead: Yuki Yamakado / Marina Banks
Sophie Holt, Mother
Production Company: MJZ
Editing: Whitehouse
Music Supervision: Wake the Town
Sound: 750mph
Post/VFX: Electric Theatre Collective
Marketing Communications Manager: Kemi Anthony


For Essity


Chief Creative Officer: Alex Grieve
Executive Creative Directors: Nadja Lossgott & Nicholas Hulley
Creative Directors: Toby Allen & Jim Hilson
Creative Team: Nadja Lossgott & Nicholas Hulley
Agency Producer: Edwina Dennison & Lucia Fioravanti
Designer/Typographer: Mario Kerkstra
Nisha Ganatra – Director/Chelsea Pictures
Producers: Lisa Mehling, Pat McGoldrick, Shanah Blevins, Chelsea Pictures
DOP: Natasha Braier, Chelsea Pictures
Editor, Elise Butt, Trim Editing
Sound Engineer: Sam Ashwell, 750mph
Framestore – Post Production
Creative Director Animation: Sharon Lock
Zenith: Media
Ketchum: PR
Poke: Website
Global Marketing & Communications Director: Tanja Grubner, FemCare, Essity
Global Marketing & Commmunications Director: Martina Poulopati, HHT,Essity
Global Brand Communication Manager, Luciana De Azevedo Lara, FemCare,Essity


By adam&eveDDB
For Adidas

Before Alexa
By Droga5
For Amazon

Marmite Mind Control
By adam&eveDDB
For Unilever

The Brand That Took a Stand
By U-Studio / OLIVER
For Marmite

Marmite Mind Control - Optical Illusions Posters
By adam&eveDDB
For Unilever