Awards were presented in 12 categories, each divided into the following sub-categories:
- Digital
- Direct
- Outdoor
- Press
- Radio
- TV & Cinema
There was also a separate award for campaigns which integrated a number of the above. Nine campaigns from across all categories received the prestigious gold award.
Introduction
Caroline Marshall and Rufus Olins recall the opening chapters of Campaign's awards history, and explain why a revamp for 2008 is the right thing to do:
Big Awards 2008: Time for the Big Awards? - You be the judge
Category award winners
Government
IT & Technology
Automotive
Fashion & beauty
Health & pharmaceutical
Media & Entertainment
Alcoholic drinks
Consumer durables & furniture
Financial, Corporate & Utilities
Grocery soft drinks & household
Sport, Travel & Leisure
Charity & Public Service
Integrated
Gold Awards
