Campaign and Computing unveil IT ad competition

Campaign has teamed up with VNU Business Publications’ Computing magazine in a competition to encourage young creatives to come up with an IT product for the future and devise an ad campaign to promote it.

Campaign has teamed up with VNU Business Publications’ Computing

magazine in a competition to encourage young creatives to come up with

an IT product for the future and devise an ad campaign to promote

it.



Entrants are asked to consider what sort of media might exist in the

year 2023 - in which Computing will be celebrating its 50th and Campaign

its 55th birthday - and possibly invent a new format for the made-up

product. The entries will be judged by a panel of creatives and IT

marketers.



The prize is a trophy and a long weekend in New York.



A full-page ad in this week’s Campaign contains an entry form which must

be completed by 31 May. Letters will also be sent to creatives to

encourage them to enter.



’Technology marketing isn’t quite what it could be,’ Peter Kirwan, the

editor of Computing, said. ’There are a lot of missed opportunities in

the field because people explore the idea of branding in an extremely

cautious fashion.’



Kirwan explained some of the ways in which technology may have developed

by 2023. ’PCs are very hard to use at the moment, and people are working

around computers, rather than computers working around people. The main

developments over the next few decades will see intuitive interfaces

embedded into PCs and a more complex form of software, which learns from

its user.’



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