CAMPAIGN CRAFT: Animation duo turn down Hollywood to concentrate on ads for Hibbert Ralph

The production company, Hibbert Ralph Animation, has hired two feature film animators, expanding its directors’ roster to six.

The production company, Hibbert Ralph Animation, has hired two feature

film animators, expanding its directors’ roster to six.



Caron Creed and Andrew Painter, who met while working together on the

Disney film, Who Framed Roger Rabbit?, have most recently been operating

as a freelance duo.



They have worked together on a variety of projects, including the

surreal ‘fantastic journey’ Le Shuttle commercial, through Passion

Pictures. They were previously with the production house,

Klactoveesedstene, where they worked for the animator, Oscar Grillo.



The pair are currently working on a Kellogg’s Cornflakes ad for

J. Walter Thompson, and Creed is also set to direct the next Frosties ad

for the same agency. They are available both individually and

collectively for bigger jobs.



Jerry Hibbert, a partner at Hibbert Ralph, claimed that both directors

had considered offers from companies including Warner Brothers, Disney

Features and Dreamworks, Steven Spielberg’s new operation.



‘We’re delighted to get them,’ he said. ‘We had to beat off some pretty

stiff competition to do so.’



But Creed and Painter, who were already doing a lot of work through

Hibbert Ralph before agreeing to join the roster, said the atmosphere,

coupled with an investment in state-of-the-art animation systems such as

Animo, had won them over.



‘Features work is fascinating and it was very flattering to be pursued

by some of the major studios,’ Creed said, ‘but commercials offer

greater freedom and a faster turnaround.’



Creed and Painter join Hibbert, Graham Ralph, Pat Gavin and Kim Burdon

as principal directors at the animation house.