James Bradley, the former managing director of Redwing, has
launched a commercials production company, called Concrete, in a joint
venture with Tiger Aspect.
Concrete aims to have a roster of six directors by the end of the
The company opens with three names on its books: Mark Chapman
(Barclaycard, Tesco), Ian Emes (Persil, Andrex) and John Birkin. Tiger
Aspect will no longer produce commercials but will concentrate on film
and TV work.
As the founding partner and managing director of Redwing, Bradley
attracted and developed new talent, including the likes of Chris Palmer,
Mark Denton, Malcolm Venville and Mehdi Norowzian, who all emerged from
the Redwing stable.
Bradley said: ’This is an exciting and progressive step for me to build
a brand-new company that reflects the changing needs of the commercials
industry. Concrete, like Tiger Aspect, will focus on talent and create
an environment that will allow that talent to grow and enjoy the natural
crossovers that now exist between the commercials, film and TV
Most recently, Bradley has been working with Mike Figgis on his feature
film, the Loss of Sexual Innocence. Redwing closed in July 1995 after
nine years, with the partners citing ’amicable but irreconcilable’
differences over future strategy.
Charles Brand, the managing director of Tiger Aspect, said: ’The
establishment of Concrete brings a focus to Tiger Aspect’s commitment
and involvement in commercials production. James has a proven track
record and an unrivalled reputation for discovering and working with
Concrete will be able to draw on the resources of Tiger Aspect, whose
commercials credits include campaigns for Barclaycard, Tesco and Nissan.