CAMPAIGN CRAFT: Bradley and Tiger Aspect in joint venture

James Bradley, the former managing director of Redwing, has launched a commercials production company, called Concrete, in a joint venture with Tiger Aspect.

James Bradley, the former managing director of Redwing, has

launched a commercials production company, called Concrete, in a joint

venture with Tiger Aspect.



Concrete aims to have a roster of six directors by the end of the

year.



The company opens with three names on its books: Mark Chapman

(Barclaycard, Tesco), Ian Emes (Persil, Andrex) and John Birkin. Tiger

Aspect will no longer produce commercials but will concentrate on film

and TV work.



As the founding partner and managing director of Redwing, Bradley

attracted and developed new talent, including the likes of Chris Palmer,

Mark Denton, Malcolm Venville and Mehdi Norowzian, who all emerged from

the Redwing stable.



Bradley said: ’This is an exciting and progressive step for me to build

a brand-new company that reflects the changing needs of the commercials

industry. Concrete, like Tiger Aspect, will focus on talent and create

an environment that will allow that talent to grow and enjoy the natural

crossovers that now exist between the commercials, film and TV

industries.’



Most recently, Bradley has been working with Mike Figgis on his feature

film, the Loss of Sexual Innocence. Redwing closed in July 1995 after

nine years, with the partners citing ’amicable but irreconcilable’

differences over future strategy.



Charles Brand, the managing director of Tiger Aspect, said: ’The

establishment of Concrete brings a focus to Tiger Aspect’s commitment

and involvement in commercials production. James has a proven track

record and an unrivalled reputation for discovering and working with

talent.’



Concrete will be able to draw on the resources of Tiger Aspect, whose

commercials credits include campaigns for Barclaycard, Tesco and Nissan.



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