Brave Films has poached Alex Proyas, the award-winning features
director of The Crow and the soon to be released Dark City, from
For the past two years, Proyas has concentrated on Dark City, a
futuristic film starring Kiefer Sutherland, William Hurt and Rufus
Sewell, but has expressed a desire to return to commercials direction
for part of the year.
Proyas will be based in Sydney, Australia and Brave will represent him
in the UK only. He will continue to direct feature films, but on a
The Australian-born Proyas’s UK directing career began in the late 80s
when he shot pop promos for artists such as Fleetwood Mac and Joe
Jackson through Propaganda Films. He made the transition into
commercials through Limelight in the early 90s and won a silver D&AD
pencil in 1992 for his Nike ’pillows’ film through Wieden & Kennedy.
He has directed commercials for Philips, Kleenex, American Express and
Dunlop but his most well-known work is ’microchip’ for Adidas, ’Is it
art or Artois?’ for Stella Artois and various cult ’eyeball’ idents for
MTV. His ’characters’ spot for Black Star Beer picked up the Grand Prix
at Cannes in 1993.
Emily Bliss, joint managing director of Brave Films, said: ’He’s on a
level with David Fincher in that he’s a cult figure. He’s very dark and
imaginative which is reflected in his directing. We are hoping he’ll be
available for three or four months of the year and he has nothing
immediately in his diary as of September.’
Brave Films has also signed the Spanish-born director, Edmundo, from
Jane Fuller Associates. Edmundo, who settled in the UK seven years ago,
signed to Jane Fuller in May 1996, and has been working through his own
company, Upside Down, for most of this year.
Edmundo said: ’I am still starting out and I need experienced people on
my back. We use the same editors a lot of the time, and people kept
saying check Brave out. I really think it understands what I want to
Edmundo’s first UK spot was through Leo Burnett for Wash ’n’ Go last
year, and he also shot Burger King’s last TV campaign through DMB&B.