Mighty, a new production company, launches this month with a roster
that includes Brian Griffin, the director who co-founded Produktion with
Lewis More O’Ferrall.
Sara Sinton and Amanda Coombes have set up Mighty, which will work on
commercials and pop promos, with Griffin and another director, Stuart
Coombes worked for six years at Smith Jones Brown and Cassie, where she
was a senior producer, working with top directors including Mel Smith,
Dave Brown and Charlie Paul. Sinton worked for many years with Julius
Cassar, and recently has been working as a freelance producer.
Sinton said: ’I decided to launch this company because I believe that to
be successful, commercials film outfits should be producer-led and also
fun places to work. This necessarily entails encouraging directors to
choose their own creative path. And I didn’t want to join another large
production company because I wanted to combine my management skills with
the nitty-gritty of producing.’
Griffin, who left Produktion at the beginning of this year, decided to
join up with a small, producer-based production company to develop his
film-making talents, rather than concentrate on running a business.
He explained: ’When you start to run a business you get
That meant I couldn’t develop my career properly. Mighty is run by
people who are good to be with, who are totally unpretentious, yet
professional and committed.’
Griffin’s background is as a stills photographer and he has exhibited
across the country since 1975. He won a Bafta award for best commercial
of the year in 1992 for his Forte ’for the world’ spot through Saatchi
Other commercials on Grif-fin’s reel include Audi ’tunnel’, Murphy’s
’winter wonderland’ through Bartle Bogle Hegarty, and Sanatogen ’coal’
through WCRS. He also works on pop promos and has made short films.
Stuart Rideout started as a graphic designer. His first job after
graduating was as an assistant designer at Lambie Nairn, from where he
joined Quick on the Draw Productions as a senior designer and director,
before moving to do the same job at Original.
Rideout’s advertising reel includes two SFX spots through WCRS and three
commercials for Greens Cake Mixes, through Mitchell Patterson Grime
Mitchell, which go on air in June.