CAMPAIGN CRAFT: Claridge and Erwitt chase directing jobs at HLA and Fletcher Sanderson Films

Two of Britain’s leading advertising photographers, John Claridge and Elliott Erwitt, are aiming to boost their appeal as commercials directors.

Two of Britain’s leading advertising photographers, John Claridge and

Elliott Erwitt, are aiming to boost their appeal as commercials

directors.



Claridge has left John Claridge Films to join the stable of directors at

Fletcher Sanderson Films, while the US-born Erwitt has signed up with

Helen Langridge Associates, with a view to establishing himself on the

UK commercials scene.



Claridge, who combines stills photography with commercials directing,

chose to split with the three-year-old company bearing his name, despite

relaunching it in March last year.



Claridge’s previous creative credits include Silk Cut, the RAC, Ridgeway

tea, Center Parcs, Buxton mineral water and last year’s new TV

commercial for Hotpoint washing machines.



Erwitt has been associated with a string of high-profile campaigns

including the ‘two dogs and a man’ work for Hush Puppies which collected

a silver at this year’s Campaign poster awards.



A partner in the Magnum photographic agency, Erwitt has never worked on

commercials in Britain, although he has directed an ad for Swatch in

Italy.