Campaign Craft: Column - Like it or not, the D&AD has never had it so good

That handful of people who accuse the Designers and Art Directors Association of harbouring ’luvvies’ might not be the prats I first thought they were. No, I think they might actually be on to something. One thing is certain. When I’m president I’ll winkle out those ’luvvies’ and make ’em pay. I just have to find them first.

That handful of people who accuse the Designers and Art Directors

Association of harbouring ’luvvies’ might not be the prats I first

thought they were. No, I think they might actually be on to something.

One thing is certain. When I’m president I’ll winkle out those ’luvvies’

and make ’em pay. I just have to find them first.



For a start, I’m suspicious about the team of jobsworths working

nightshifts in deeply fashionable Vauxhall last week. They claim it’s

because there have never been so many entries for the awards and they

can’t keep up.



Why can’t they work twice as hard during the day?



Then there are those publicity-hungry pairs staying up till 10pm each

week, shepherding students around agencies on the D&AD workshop

scheme.



Their pathetic cover was: ’There are only 90 places for 800

applications, so we try to make sure they get the most out of it.’ Come

on, pull the other one.



Wait. I’ve got it. It’s that lady from the exhibition team who got the

free trip to the Far East.



Just how hard is it to show off the best of British creativity at major

trade fairs? Mind you, she fooled the Department of Trade and Industry

pretty well. They said it was the most popular stand, and a fraction of

the cost of exhibitors like British Steel or BA. I say, so what? The

D&AD always has had great notices in places such as America, Australia

and South Africa for its exhibitions.



Personally, I suspect those limelight-seekers, David Kester and Anthony

Simonds-Gooding. OK, so they’ve worked their nuts off to put the D&AD

handsomely back in the black. But where’s the money going?



It’s being thrown at education schemes, that’s where. Two-and-a-half

thousand people visiting Student Expo; 1,500 submissions to the Student

Award Scheme; the setting up of an over-subscribed college course; the

twinning of agencies and design groups with colleges. Come on lads, this

is just one big publicity scam.



Don’t try and tell me the D&AD’s not selling out. Have you tried getting

a ticket for a president’s lecture on the night? Sold out. Have you

tried to get hold of the Copy Book recently? Yes, it’s sold out. It’s

already into its third print and it’s only been out for a year.



Well, come 1998, watch out the lot of you. I’ll stop all this flim-flam

and make sure the D&AD gets down to some real hard graft. The

luvvie-finder general has spoken.



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