That handful of people who accuse the Designers and Art Directors
Association of harbouring ’luvvies’ might not be the prats I first
thought they were. No, I think they might actually be on to something.
One thing is certain. When I’m president I’ll winkle out those ’luvvies’
and make ’em pay. I just have to find them first.
For a start, I’m suspicious about the team of jobsworths working
nightshifts in deeply fashionable Vauxhall last week. They claim it’s
because there have never been so many entries for the awards and they
can’t keep up.
Why can’t they work twice as hard during the day?
Then there are those publicity-hungry pairs staying up till 10pm each
week, shepherding students around agencies on the D&AD workshop
Their pathetic cover was: ’There are only 90 places for 800
applications, so we try to make sure they get the most out of it.’ Come
on, pull the other one.
Wait. I’ve got it. It’s that lady from the exhibition team who got the
free trip to the Far East.
Just how hard is it to show off the best of British creativity at major
trade fairs? Mind you, she fooled the Department of Trade and Industry
pretty well. They said it was the most popular stand, and a fraction of
the cost of exhibitors like British Steel or BA. I say, so what? The
D&AD always has had great notices in places such as America, Australia
and South Africa for its exhibitions.
Personally, I suspect those limelight-seekers, David Kester and Anthony
Simonds-Gooding. OK, so they’ve worked their nuts off to put the D&AD
handsomely back in the black. But where’s the money going?
It’s being thrown at education schemes, that’s where. Two-and-a-half
thousand people visiting Student Expo; 1,500 submissions to the Student
Award Scheme; the setting up of an over-subscribed college course; the
twinning of agencies and design groups with colleges. Come on lads, this
is just one big publicity scam.
Don’t try and tell me the D&AD’s not selling out. Have you tried getting
a ticket for a president’s lecture on the night? Sold out. Have you
tried to get hold of the Copy Book recently? Yes, it’s sold out. It’s
already into its third print and it’s only been out for a year.
Well, come 1998, watch out the lot of you. I’ll stop all this flim-flam
and make sure the D&AD gets down to some real hard graft. The
luvvie-finder general has spoken.