CAMPAIGN CRAFT: Cunningham sets up shop with Nike ad

Karen Cunningham, the former head of production at Rose Hackney Barber and managing director of the now defunct Jennie and Co, has teamed up with Bash Robertson, former head of production at Redwing, to form a new commercials production company.

Karen Cunningham, the former head of production at Rose Hackney Barber

and managing director of the now defunct Jennie and Co, has teamed up

with Bash Robertson, former head of production at Redwing, to form a new

commercials production company.



The new outfit, called the Pink Film Company, is launching with two

directors - Fabrice Carazo, an award-winning French director who is

intent on making an impact in the UK commercials market, and the

Norwegian, Harald Zwart, a relative newcomer to advertising, who has not

been represented in this country before.



Pink’s first commission is a new Nike commercial for Simons Palmer

Denton Clemmow and Johnston, to be directed by Carazo.‘To be able to say

that our first job is for such a prestigious client and agency is a

terrific start,’ Cunningham said.



Carazo was previously with Limelight Films and Commercials and has his

own production company, the Gang Films, in France. He has worked

extensively in Europe for clients, including Mercedes (Springer and

Jacoby, Hamburg) and Dim Bra (Publicis Conseil, Paris).



The launch of Pink reunites Cunningham with Robertson, who started his

career in commercials production in 1987 as a runner at Jennie and Co.

After its closure in 1991, Robertson joined Redwing, along with the

former Jennie and Co director, Malcolm Venville. He also produced for

Billy Kent, Chris Palmer and Mark Denton.



Cunningham is best known for launching the directing careers of Ian

Emes, who is now with RSA, and Daniel Barber at Rose Hackney. She left

Rose Hackney, where her brief was to find new talent, in March, to set

up her own company.



The duo say they are likely to take on more directors, but do not plan a

massive roster. ‘We want to be in a position where we can concentrate on

people’s careers,’ Cunningham said. ‘The big mistake people make is to

take on six directors and not have the time to put a long-term strategy

together.’