Campaign Craft: Denton quits Brian Byfield to join ex-colleague Jo Godman

Mark Denton is leaving Brian Byfield Films, where he has been directing for two years, to work with Jo Godman, who set up her own production company after quitting RSA last year (Campaign, 29 November 1996).

Mark Denton is leaving Brian Byfield Films, where he has been

directing for two years, to work with Jo Godman, who set up her own

production company after quitting RSA last year (Campaign, 29 November

1996).



Denton has made 40 commercials over the past two years, including work

for the National Lottery, Dime Bar, McDonald’s, Royal Mail and Dry

Blackthorn. He directed Ogilvy and Mather’s Reader’s Digest commercial,

which features a waste-paper bin wearing sunglasses, and made a spot for

Quaker Quick and Hearty through Young and Rubicam.



Denton said: ’In seven weeks I made six films in three countries. I

never planned to be a director, and since I joined Brian Byfield I’ve

been doing every job I can so I can get the hang of directing.’



At Jo Godman, where he joins a roster that includes Vaughan Arnell and

Jonathan Greenhalgh, Denton hopes to work with bigger budgets and to do

more high-profile work.



Denton worked with Jo Godman when they were both at Bartle Bogle

Hegarty.



He added: ’Although I like it here, I am getting too comfortable at

Brian Byfield and I know I should be doing something more

dangerous.’



Denton and Chris Palmer, his partner of ten years, were ousted from

Simons Palmer Denton Clemmow and Johnson, where they were joint creative

directors, at the beginning of 1994. The pair teamed up as a directing

duo and formed Bert Sprote, a joint advertising alias that lasted for a

year. Together they directed acclaimed commercials for Hugo Boss, Sega,

McEwan’s Lager and Coca-Cola.



The duo split two years ago, and both worked through Redwing for a short

time, but Denton soon moved to Brian Byfield after they found themselves

competing for work using the same showreel. Redwing is now defunct and

Palmer is directing through his own company, Gorgeous.