Mark Denton is leaving Brian Byfield Films, where he has been
directing for two years, to work with Jo Godman, who set up her own
production company after quitting RSA last year (Campaign, 29 November
Denton has made 40 commercials over the past two years, including work
for the National Lottery, Dime Bar, McDonald’s, Royal Mail and Dry
Blackthorn. He directed Ogilvy and Mather’s Reader’s Digest commercial,
which features a waste-paper bin wearing sunglasses, and made a spot for
Quaker Quick and Hearty through Young and Rubicam.
Denton said: ’In seven weeks I made six films in three countries. I
never planned to be a director, and since I joined Brian Byfield I’ve
been doing every job I can so I can get the hang of directing.’
At Jo Godman, where he joins a roster that includes Vaughan Arnell and
Jonathan Greenhalgh, Denton hopes to work with bigger budgets and to do
more high-profile work.
Denton worked with Jo Godman when they were both at Bartle Bogle
He added: ’Although I like it here, I am getting too comfortable at
Brian Byfield and I know I should be doing something more
Denton and Chris Palmer, his partner of ten years, were ousted from
Simons Palmer Denton Clemmow and Johnson, where they were joint creative
directors, at the beginning of 1994. The pair teamed up as a directing
duo and formed Bert Sprote, a joint advertising alias that lasted for a
year. Together they directed acclaimed commercials for Hugo Boss, Sega,
McEwan’s Lager and Coca-Cola.
The duo split two years ago, and both worked through Redwing for a short
time, but Denton soon moved to Brian Byfield after they found themselves
competing for work using the same showreel. Redwing is now defunct and
Palmer is directing through his own company, Gorgeous.