CAMPAIGN CRAFT: Dunmore departs from Great Guns to take up directing position at RSA

Laurence Dunmore has joined RSA Films from Great Guns, in a move that further reinforces RSA’s restructure after the high-profile departure of its former managing director, Jo Godman (Campaign, 29 November 1996).

Laurence Dunmore has joined RSA Films from Great Guns, in a move

that further reinforces RSA’s restructure after the high-profile

departure of its former managing director, Jo Godman (Campaign, 29

November 1996).



It is Dunmore’s first position as a full-time commercials director since

he closed his design company, Laurence Dunmore Design, in the autumn of

1997.



Dunmore directed several acclaimed spots during his two years at Great

Guns, including ’car wash’ for Peugeot 306, ’breakfast view’ for Alpen

and ’loch’ for Ford Escort. He was also the winner of the Commercials

Direction ’Creative Future’ accolade at the 1997 Creative Futures

show.



Adrian Harrison, managing director of RSA, said: ’He has been on our

hit-list of directors for about a year now, as each piece of work he has

done has shown development. His style is constantly moving forward.’



Dunmore was also ’spotted’ by Ridley Scott, the founder of RSA. ’Ridley

told me that he’d seen an Alpen ad on air,’ Harrison said, ’and thought

it was an excellent example of a director really doing something with a

relatively OK script. To catch Ridley’s astute eye is a good

recommendation.’



Dunmore said: ’To have RSA behind me, with its strong production

back-up, means that I can more realistically realise the kind of jobs

that I want to do.’



Dunmore began directing while running his design company, when a German

band, for whom he had designed an album sleeve, asked him to direct

their promo.