CAMPAIGN CRAFT: Full Monty director Cattaneo signs to Academy for commercials work

Academy Commercials has signed up Peter Cattaneo, the director of the Full Monty, this summer’s hit British film starring Trainspotting’s Robert Carlyle.

Academy Commercials has signed up Peter Cattaneo, the director of

the Full Monty, this summer’s hit British film starring Trainspotting’s

Robert Carlyle.



Cattaneo, a graduate of the Royal College of Art, has worked almost

exclusively in TV for the past eight years, but spent time at the Paul

Weiland Film Company in 1991. As a student in 1988, he received a

special commendation in the Lloyds Bank student film awards for a spot

he wrote, directed and edited for Miller Lite.



The director also has a family history of advertising: his father, Tony

Cattaneo, formed the Soho-based animation company, Wyatt Cattaneo, where

the original Homepride flour men and Tetley Tea folk were animated.



Lizie Gower, the managing director of Academy, said: ’The Full Monty is

universally enjoyed and I am thrilled that Peter Cattaneo has chosen to

channel his creative talents into making commercials through

Academy.’



On television, Cattaneo directed a Screen Two play in 1995 called Loved

Up, and has also directed the Full Wax, the Bill, Diary of a Teenage

Health Freak 2, and a selection of short films.



Academy has also signed up Rob Green, whose short film, the Trick, is

showing with David Lynch’s latest film, Lost Highway. Magnus Carlsson, a

Swedish animator who made Radiohead’s promo for the single, Paranoid

Android, completes the trio of new signings.