CAMPAIGN CRAFT: NEWS IN BRIEF

Planete has signed the director, Ricardo De Carvalho, to its London roster. The much-travelled De Carvalho was creative director at Ogilvy & Mather in Hong Kong and both Grey and DDB in South Africa before becoming a commercials director three years ago. Amos Manasseh, executive producer at Planete in the UK, said: ’He is a natural film-maker with a great eye.’

Planete has signed the director, Ricardo De Carvalho, to its London

roster. The much-travelled De Carvalho was creative director at Ogilvy &

Mather in Hong Kong and both Grey and DDB in South Africa before

becoming a commercials director three years ago. Amos Manasseh,

executive producer at Planete in the UK, said: ’He is a natural

film-maker with a great eye.’



Scam, the promo director who won a D&AD nomination for his Wolfgang

Press ’Kansas’ film, has signed up as a commercials director with Red

Handed Films. Scam, who will now concentrate exclusively on ads, has

worked on promos for artists ranging from Bryan Ferry to Primal Scream

and Divine Works (pictured).



PDMI, a London-based contract publishing company, is to expand its remit

to provide voiceover talent to advertising and production companies.



Chris Johnston, who launched the company in early 1997, told Campaign:

’I draw my talent from London’s art and music underground.’



Stark Films is branching out into feature films by funding a start-up

production company, Mogirl. Stark, set up in 1991 by Jeff Stark

(pictured) and Martha Greene, will co-resource talent and facilities

with Mogirl, formed by Jill Robertson and Davina Stanley in 1997

Robertson was formerly head of production at Figment Films, the company

behind Trainspotting and A Life Less Ordinary. Stanley is an ex-director

of the Jewish Film Festival.



Tim Mellors, the chairman and creative director of Mellors Reay &

Partners, will officially take over as president of the D&AD at the

organisation’s annual general meeting on 29 January. Mellors succeeds

Mike Dempsey, the senior director of CDT Design.



The paparazzo photographer, Richard Young, is to direct commercials

through Macleod and Partners in London. Young will concentrate on ads

starring the rich and famous. ’The fact the celebrities feel comfortable

with Richard makes him ideal,’ Jean-Francois Burford, a producer at

Macleod, said.



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