CAMPAIGN CRAFT: PORTFOLIO - Andy Lambert

With jobs from HHCL & Partners, Lowe Howard-Spink and M&C Saatchi on his reel, Andy Lambert can be satisfied that his solo directing career is going well. He split from Zadoc Nava at the beginning of this year, and has already directed spots for V2 Martini, Reebok and the Mirror.

With jobs from HHCL & Partners, Lowe Howard-Spink and M&C Saatchi

on his reel, Andy Lambert can be satisfied that his solo directing

career is going well. He split from Zadoc Nava at the beginning of this

year, and has already directed spots for V2 Martini, Reebok and the

Mirror.



Nava and Lambert teamed up to direct two charity ads in the late

80s.



’We initially came together because neither of us had any money, so we

pooled our resources. Then we pooled ideas,’ Lambert recalls. ’After the

second spot, we thought we could make a living at it.’ The partnership

stopped working because increasingly they separated for TV documentaries

and short films. ’Co-directing is difficult to do unless you do nothing

else, although it is very good at the pre-production stage when you have

someone to brainstorm with,’ Lambert says.



Lambert, a film graduate, signed up on his own at TTO2, and made the

first TV spot for the Church of England last Christmas. Since then, he

has been playing to his individual strengths. ’I am strong on dialogue

and performance, and I am very comfortable with actors,’ he says. ’I am

excited by cutting as well, and have been told that I have a ’cubist’

editing style.’ He hopes that the impact of the V2 Martini spots will

make a real difference to his career. ’They combine performance with

striking visuals and ironic humour. I picked the locations, had a hand

in the final castings, and storyboarded the script. It was great going

to Barcelona and making use of the buildings. I want to do more work

like that.’



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