Hiring the celebrity public relations man, Mark Borkowski, has paid off
for the director of Cracker, Andy Wilson, and his chums at the new
production company, Impossible Impact. They wanted to launch with a
bang, and they’ve been everywhere.
Wilson has been making ads for years. Howell Henry Chaldecott Lury’s in-
yer-face Ronseal spots were among his earliest. More recently, he has
directed ads for Woolworths and Do It All and made the headlines with
the latest ‘political’ commercial for Homepride sauces, again through
‘It’s important,’ he says, referring to the Homepride commercial, which
stars an unstereotypical Asian woman with a strong scouse accent. ‘Ads
can reach out to more people than programmes.’
Not that Wilson is on some sort of political crusade. The script simply
demanded a particular interpretation.
Therein lies the art of the direction, he maintains. ‘People in
advertising pigeonhole you,’ Wilson complains. ‘If they don’t see what
they want on your showreel, they get worried. They should look at the
craft - whether you get good performances out of the actors, whether the
style suits the script. A class director is able to walk between
Commenting on his own personal development, he says: ‘I started out as a
high-comic stylist, but gradually I realised that the most difficult
thing to do is naturalism.’
But his next project, the self-penned Lying Doggo for Alliance Pictures,
will see him move on again - into epic territory.
At 37, Wilson has worked in everything from theatre to the circus - with
the French group, Archaos - via pop videos. Although he is yet to land
any blockbuster ads, he says that commercials will form part of his
long-term future - to keep his hand in, to earn a crust and, simply,
because he likes it.
‘I don’t know a film director who doesn’t do ads,’ he says. ‘Even Spike
Lee does it. It’s a commercial world.’