CAMPAIGN CRAFT: PORTFOLIO - BARNEY COKELISS

Barney Cokeliss’s role as a commercials director began when he walked into Concrete, the production company set up by the ex-Redwing managing director, James Bradley, armed with just a couple of short films.

Barney Cokeliss’s role as a commercials director began when he

walked into Concrete, the production company set up by the ex-Redwing

managing director, James Bradley, armed with just a couple of short

films.



After managing to convince Bradley that to pass up the chance of signing

him would be a mistake, Cokeliss the commercials director was born.



Although the 26-year-old has only completed one commercial, for Uncle

Ben’s Stir Fry, he has several short films on his reel, including a

tribute to JG Ballard, Love in a Colder Climate, the two-minute Tea, and

the ten-minute Queen’s Park Story.



Tea centres on a flirtatious conversation between a young man and an

older woman. The subject of the conversation is at first unclear but as

the woman toys suggestively with the spoon that she’s using to stir her

tea, it becomes obvious that she’s talking about masturbation.



’I wanted to do a film about two great British traditions - so

masturbation and tea seemed to be a good combination,’ Cokeliss

says.



The inspiration for the second film on his reel, Queen’s Park Story,

came from years spent living opposite the park. It relates the story of

an ice-cream seller falling in love with a painter, who turns out to be

a friend of his vengeful ex-girlfriend. The ten-minute short also

features a cast of talking animals.



Cokeliss explains: ’I really wanted to make a film which blurred the

boundary between fantasy and reality, so the animals talking seemed

ideal. The viewer doesn’t expect it at all which I love.’



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