CAMPAIGN CRAFT: PORTFOLIO - David Hartley

’My very big mouth gets me into trouble, as well as out of it,’ David Hartley confesses, and I have to agree that he’s not slow in coming forward. The 34-year-old director from Brave has a highly energetic approach to life which may be a result of the years he spent as a runner at the Moving Picture Company or from the days when he had to persuade reluctant actor friends to star in his work. ’Despite the hard slog, this was when I made the decision to become a director,’ he says. ’I realised I was getting paid to have a lot of fun and it was, undeniably, a joy.’

’My very big mouth gets me into trouble, as well as out of it,’

David Hartley confesses, and I have to agree that he’s not slow in

coming forward. The 34-year-old director from Brave has a highly

energetic approach to life which may be a result of the years he spent

as a runner at the Moving Picture Company or from the days when he had

to persuade reluctant actor friends to star in his work. ’Despite the

hard slog, this was when I made the decision to become a director,’ he

says. ’I realised I was getting paid to have a lot of fun and it was,

undeniably, a joy.’



Hartley has more recently completed work for Lemon Tango, Duracell,

London Transport and the Central Office of Information’s campaign for

the euro.



The COI work is the one he says he is the most proud of and the one he

most enjoyed making. ’It was the first time I got to work with a

character,’ he says. ’It was far more about performance and dialogue and

less about what makes an interesting camera angle.’



Hartley seems to be less concerned about following a specific career

path and more concerned about cultivating his own style - which he

describes as ’gritty, real and distinctively English’. He recently

turned down an offer of work from one London agency whose brief had

stated that an ad, which was to air across Europe, should be shot in the

US because ’the whole of Europe loves US films’. ’I just don’t believe

that to be the case,’ Hartley says.



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