In France, he has his pick of the best jobs, but in the UK,
Frederic Planchon is still making a name for himself. He has just signed
up with Academy in London, and intends to take the opportunity of a
fresh start to take his directing skills to new arenas.
Planchon’s list of credits includes an impressive number of car
He says, however: ’It is just an accident. I choose scripts because of
the idea and not because of the product.’ Last year he shot spots for
Audi, Volkswagen, Peugeot, BMW and Mercedes. This year, he completed
another set of ads for Audi and Peugeot.
But Planchon wants to take his work on from highly visual storytelling
into more character-based scripts. He explains: ’A lot of my work at the
moment is images, but I want to tell stories with characters as
Although Planchon was brought up by theatrical parents and has done some
acting, his creative leanings have always been very visual. He started
off taking photographs and from there moved to pop promos and then
crossed over to commercials.
His move to Academy, from Freedom Films, was prompted by his admiration
for Academy’s star director, Jonathan Glazer. Planchon says: ’In terms
of quality and ethics, Jonathan’s work was a great reference for the
But Planchon has style and ambitions of his own. ’I want to do more
emotional work and bring more people into my ads. I would like to do a
feature film in a few years’ time but, for now, there is still a lot I
want to do in commercials.’