Campaign Craft: Portfolio - Zadoc Nava

Zadoc Nava’s route to directing seems to have been a relatively pain-free one. Having graduated in film from the Polytechnic of Central London in 1985, he spent the next few years ’bumming around’ and building up his reel.

Zadoc Nava’s route to directing seems to have been a relatively

pain-free one. Having graduated in film from the Polytechnic of Central

London in 1985, he spent the next few years ’bumming around’ and

building up his reel.



During that time he teamed up with Andy Lambert and gained exposure

through winning ’a couple of awards for the odd charity ad’, namely a

Nicaraguan coffee ad for Oxfam in 1988. Taylor McMillan, liking what it

saw, approached the pair and, in January this year, Nava moved - without

Lambert - to Union Commercials.



Nava’s favourite job to date has been a Christian Aid spot shot in

Peru.



’It was a really exotic and seductive location. Jobs like that enable

you to bring a vision to your work,’ he says.



His reel (which, incidentally, is missing work for Kellogg and a party

election broadcast for the Labour Party), has no discernible style

throughout. Nava explains: ’I enjoy taking risks, and I love working

with clients who want me to take risks. I don’t have any trademark

devices that I could use - it’s more of an attitude. I just want my work

to stand out without resorting to shock tactics, which many directors

seem to do.’



Nava’s film for Emirates Holidays stands out, certainly, on the strength

of the lack of hibiscus-decorated air hostesses. He is also proud of his

work for the Guardian and Sol beer.



His eventual goal is to move into film full time, but he is in no hurry

to leave ads behind. ’They give you the best opportunity to learn your

craft and, most importantly, to take risks. Oh, and the exotic locations

are great, too.’



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