CAMPAIGN CRAFT: Rupert Sanders quits Tony Kaye for place on Outsider directors’ roster

Rupert Sanders, one of Tony Kaye Films’ better known talents, has joined the roster of commercials directors at Outsider.

Rupert Sanders, one of Tony Kaye Films’ better known talents, has

joined the roster of commercials directors at Outsider.

Sanders is currently shooting 15 commercials for Abbott Mead Vickers

BBDO’s first anti-drink-drive campaign for the COI since winning the

business from DMB&B last month. He has already made five BT spots with

Abbott Mead, and has recently been working with Wieden & Kennedy in


Sanders said: ’I decided it was time I stood on my own two feet and I

admire the way Outsider does things. I don’t expect any drastic changes,

I just want to keep doing good work and be at a company I really


In his recent ad work, Sanders has brought Sugar Puff Daddy to life for

Young & Rubicam and made the Daily Telegraph’s first generic sports

campaign through J. Walter Thompson. Robert Campbell, a partner at

Outsider, worked with Sanders at Tony Kaye Films before he left to set

up Outsider last year.

Campbell said: ’Rupert was one of the reasons I went to Tony Kaye in the

first place and we have kept in touch since. He makes films with visual

charm and he is very good at what he does.’

The 27-year-old Sanders has been tipped for stardom ever since he signed

up with Kaye two years ago on the back of a film that he wrote and

directed for Sony Walkman. It was accepted by Sony’s ad agency, BMP DDB,

and subsequently broadcast in cinemas and on television throughout


He also made an acclaimed commercial for the high-fashion milliner,

Philip Treacy, which helped to win him a place on the 1998 Saatchi &

Saatchi New Directors Showcase.

Sanders has a background in graphics, which he studied at St Martin’s

School of Art. He graduated in 1995 and went to Los Angeles where he

decided to pursue a career in directing after working with Tony Kaye on

a Tag Heuer commercial.

Campbell has been building Outsider’s roster over the past few months,

and recently took on Pat Holden from Stark Films and Dom & Nic from Jane

Fuller Associates (Campaign Craft, 16 October).

The company’s other UK-based directors are Paul Gay, Billy & Alan, Pedro

Romanyi and Brendan Norman Ross.

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