CAMPAIGN CRAFT: Simon Levene, ex-Redwing director, takes up position with Rose Hackney Barber

Rose Hackney Barber has snapped up the director, Simon Levene, from the now defunct Redwing Films to become the tenth director on its roster.

Rose Hackney Barber has snapped up the director, Simon Levene, from the

now defunct Redwing Films to become the tenth director on its roster.



Levene, whose latest work is for Jiffi Condoms through Mustoe Merriman

Herring Levy, will join the roster when he returns from a project in Los

Angeles this week.



Bertie Miller, joint managing director of Rose Hackney, said Levene’s

‘young, but accomplished’ style had convinced him to sign up the 27-

year-old.



Levene, who started out as an editor with Soho’s the Whitehouse, began

to direct while in Los Angeles, where his work included a spot for the

LA Times. He returned to London last year to take a place on Redwing’s

roster. His work there included spots for AGF Insurance and Stussy.



There are no projects lined up for Levene at Rose Hackney as yet, but

Miller sees Levene’s penchant for comedy dialogue taking him ‘in the

footsteps of Graham Rose’, co-founder of the company. Chris Palmer, who

worked alongside Levene at Redwing, said: ‘What impresses me about Simon

is he’s got a handle on pace. His editing background probably didn’t do

him any harm.’



Miller claimed that Rose Hackney had beaten off several rivals to land

Levene, on the understanding that the director will be allowed space to

develop his career.



‘There will be no pressure on him to shoot for the sake of making

money,’ Miller explained. ‘I think he will be a star and we will look to

help him by allowing him to shoot the right films.’



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