WCRS’s Orange mobile phones campaign and Leagas Delaney’s ’Perfect
Day’ ad for the BBC look set to be two of the big winners at this year’s
British Television Advertising Craft Awards, which take place at the
Royal Lancaster Hotel on 2 November.
Orange has been nominated in five of the 19 categories and has won all
three nominations for the best animation award. ’Perfect Day’ has been
named as a potential winner for best direction (Gregory Rood), best
video post-production (David Smith) and best re-recorded music (Mark
Sayer Wade and Tolga Kashif).
The 1998 BTACA nominations mark the biggest departure from the BTAA and
D&AD shortlists since the BTAC awards were introduced in 1996. BMP DDB’s
Volkswagen work is only mentioned once, in the form of the nomination of
Peter Cattaneo, the director of the Full Monty, for best new director
for his VW ’ruler’ spot.
Mark Nunneley at RSA and Kevin Thomas at Blink are the other two
nominees for best new director, for their work on Kraft Dairylea ’dino
time’ and Sky ’knowledge lovers’ respectively.
Peter Bigg, the organiser of the BTACA, said: ’The awards this year are
much more ideas driven. Two or three years ago it was an excess of style
over content, but now all the creatives have grown up with Flame and
Harry and see it as a tool rather than a plaything.’
The judges include John Webster, Jo Godman, Mark Wnek, Trevor Beattie,
Tony Cox, Jay Pond-Jones and Peter Souter. The nominees for best
director are Jonathan Glazer for Guinness’s ’swim black’, Frank Budgen
for Sony’s ’unexpected’ and Gregory Rood for the BBC’s ’Perfect Day’.