St Luke’s has teamed up with the Mob to promote and distribute a
feature film directed by Vadim Jean, who also made Leon the Pig
Jean is signed to the Mob and he made St Luke’s ’New Deal’ advertising
Tim Hearn and Kate Stanners, two of the agency’s creative directors,
have devised posters and other promotional material for the The Real
Howard Spitz, a new comedy released at the end of this month.
The tie-up comes in the same week as Channel 4 appointed the Creative
Partnership, the UK’s foremost film promotions company, to be the lead
supplier of its advertising.
The film stars Kelsey Grammer, better known as TV’s Frasier, as the
writer of bad detective novels. When his publisher rejects his latest
offering, Howard Spitz decides to write children’s books instead and
invents Crafty Cow, the cow detective. Spitz hates children so when the
books become a huge success, the author hires an actor in a cow suit to
make his personal appearances for him.
David Abraham, the St Luke’s chief operating officer, has helped secure
distribution for the ’moovie’ - as it is being promoted - and set up a
Capital Radio competition in which the winner gets a free trip to Los
Angeles for a family of four.