CAMPAIGN CRAFT: SPONSORED BY SVC - St Luke’s joins forces with the Mob to promote The Real Howard Spitz

St Luke’s has teamed up with the Mob to promote and distribute a feature film directed by Vadim Jean, who also made Leon the Pig Farmer.

St Luke’s has teamed up with the Mob to promote and distribute a

feature film directed by Vadim Jean, who also made Leon the Pig

Farmer.



Jean is signed to the Mob and he made St Luke’s ’New Deal’ advertising

campaign.



Tim Hearn and Kate Stanners, two of the agency’s creative directors,

have devised posters and other promotional material for the The Real

Howard Spitz, a new comedy released at the end of this month.



The tie-up comes in the same week as Channel 4 appointed the Creative

Partnership, the UK’s foremost film promotions company, to be the lead

supplier of its advertising.



The film stars Kelsey Grammer, better known as TV’s Frasier, as the

writer of bad detective novels. When his publisher rejects his latest

offering, Howard Spitz decides to write children’s books instead and

invents Crafty Cow, the cow detective. Spitz hates children so when the

books become a huge success, the author hires an actor in a cow suit to

make his personal appearances for him.



David Abraham, the St Luke’s chief operating officer, has helped secure

distribution for the ’moovie’ - as it is being promoted - and set up a

Capital Radio competition in which the winner gets a free trip to Los

Angeles for a family of four.



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