Campaign Craft: Stark Films celebrates as it lures TTO’s Kevin Molony to its team of top directors

The commercials director, Kevin Molony, is joining Stark Films from TTO, the company he founded three years ago with two producers from RSA Films.

The commercials director, Kevin Molony, is joining Stark Films from

TTO, the company he founded three years ago with two producers from RSA

Films.



The signing strengthens the established line-up of directors at Stark,

which includes Jeff Stark and Antony Easton.



Molony made a name for himself as a top director with spots for Tag

lager, ICL, Fisherman’s Friend, Nike and the National Lottery. Stark

said: ’There was no shortage of production companies vying to attract

Kevin, so we are very pleased he chose us.’



Molony’s 20-second ICL commercial, through Simons Palmer Denton Clemmow

and Johnson, opened with 12 seconds of blackness, with a voiceover

explaining the sleek design of the PCs.



Molony also directed Simons Palmer’s rugby-themed ad for Nike in

1995.



Before TTO, Molony worked for the now defunct Spots films after the Sid

Roberson and Partners production company closed.