It’s seldom that we stumble across charming olde worlde tales that
poke fun at media folk, so let us share this one with you.
Last week, we featured the Media Research Group’s invitation to its
evening at Leo Burnett, which took place on Monday, and its request that
visitors bring a bottle of Californian wine.
It turns out the wine request, which caused us much amusement, harks
back to the very first meetings of the MRG in the early 60s. The group
was originally called the Media Research Managers and Wine Tasters
Guild, with the obvious aim of mixing media people’s love of wine with a
bit of business.
Soon after its inaugural meeting, the MRMAWTG changed its name - we
can’t think why - to the Media Circle and it evolved into the group we
now know and love, the MRG. The reference to wine tasting may have been
dropped from the group’s name but, fortunately, it remains a popular
feature of the MRG’s meetings.
And for those who were concerned that, had they appeared on Monday with
a bottle of Burgundy they wouldn’t have been admitted, they needn’t have
At the very first meeting of the MRG on 20 April 1964, the appointed
libation was, in fact, Burgundy.