CAMPAIGN DIARY: Auntie Pearl shows the youngsters that oldies can be stars in adland

You’re never too old to launch a career in advertising, as Great Auntie Pearl has found out.

You’re never too old to launch a career in advertising, as Great

Auntie Pearl has found out.



Auntie Pearl, you may remember, was the wily old grannie who famously

swapped her free World Cup tickets for a Big Mac this summer in Leo

Burnett’s McDonald’s World Cup campaign.



The Diary was thrilled to hear that her sterling performance for

McDonald’s has kicked off a whole new career for the 78-year-old mother

of two.



’Since her appearance she has been more popular than regular fries to

go,’ said Pink Films’ Simon Levene, who discovered Pearl when he was

casting for the campaign as a director at Rose Hackney Barber. ’She

proves you really can start a new career in your seventies.’



Casting directors, it seems, have cast ageism to the four winds and

begun beating a path to the door of Finchley’s feistiest thespian,

including invitations to audition for a part in a new television sitcom

planned with the comedienne, Kathy Burke. It can only be a matter of

time before she bares all in a Wonderbra-esque ad campaign for Zimmer

frames.



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