You’re never too old to launch a career in advertising, as Great
Auntie Pearl has found out.
Auntie Pearl, you may remember, was the wily old grannie who famously
swapped her free World Cup tickets for a Big Mac this summer in Leo
Burnett’s McDonald’s World Cup campaign.
The Diary was thrilled to hear that her sterling performance for
McDonald’s has kicked off a whole new career for the 78-year-old mother
of two.
’Since her appearance she has been more popular than regular fries to
go,’ said Pink Films’ Simon Levene, who discovered Pearl when he was
casting for the campaign as a director at Rose Hackney Barber. ’She
proves you really can start a new career in your seventies.’
Casting directors, it seems, have cast ageism to the four winds and
begun beating a path to the door of Finchley’s feistiest thespian,
including invitations to audition for a part in a new television sitcom
planned with the comedienne, Kathy Burke. It can only be a matter of
time before she bares all in a Wonderbra-esque ad campaign for Zimmer
frames.
