CAMPAIGN DIARY: Battle for Sainsbury’s Bank job nearly broke Moray’s happy home

You probably thought, if you applied yourself that is, that the pre-Christmas pitch for Sainsbury’s Bank was the Charlotte Street/M&C Saatchi showdown that adland had been waiting for. You might have envisaged a few old scores being settled and the M&C mob indulging in a greater-than-usual degree of schadenfreude when they learned of Saatchi and Saatchi’s drubbing.

You probably thought, if you applied yourself that is, that the

pre-Christmas pitch for Sainsbury’s Bank was the Charlotte Street/M&C

Saatchi showdown that adland had been waiting for. You might have

envisaged a few old scores being settled and the M&C mob indulging in a

greater-than-usual degree of schadenfreude when they learned of Saatchi

and Saatchi’s drubbing.



But the rivalry went far deeper than this, because it wasn’t just the

two Saatchi shops that were pitted against one another. While the M&C

team was led by the joint chief executive, Moray MacLennan, the Saatchi

and Saatchi delegation was led by his very own lady wife, Helen

Chaffey.



Pillow-talk was of a particularly frosty variety in December, our

sources tell us, and the weekend before the final head-to-head proved

interesting in the MacLennan household. Doors were banged and loud music

played as Helen tried to do some pre-pitch boning up while Moray

indulged in rather unsportsmanlike behaviour in a bid to put her

off.



’It was all fairly tense,’ he admits. ’It started off being quite

amusing but then it got rather serious because of my horror of losing -

not only to Charlotte Street, but particularly to Helen.’



He was quick to deny the rumour that he tried to take his wife out the

night before to get her drunk, although when approached on the matter

Helen refused to comment.



Festive goodwill prevailed, however, and the Diary is happy to report

that good relations have now been restored between the pair.

Professionally, anyway.



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