You probably thought, if you applied yourself that is, that the
pre-Christmas pitch for Sainsbury’s Bank was the Charlotte Street/M&C
Saatchi showdown that adland had been waiting for. You might have
envisaged a few old scores being settled and the M&C mob indulging in a
greater-than-usual degree of schadenfreude when they learned of Saatchi
and Saatchi’s drubbing.
But the rivalry went far deeper than this, because it wasn’t just the
two Saatchi shops that were pitted against one another. While the M&C
team was led by the joint chief executive, Moray MacLennan, the Saatchi
and Saatchi delegation was led by his very own lady wife, Helen
Pillow-talk was of a particularly frosty variety in December, our
sources tell us, and the weekend before the final head-to-head proved
interesting in the MacLennan household. Doors were banged and loud music
played as Helen tried to do some pre-pitch boning up while Moray
indulged in rather unsportsmanlike behaviour in a bid to put her
’It was all fairly tense,’ he admits. ’It started off being quite
amusing but then it got rather serious because of my horror of losing -
not only to Charlotte Street, but particularly to Helen.’
He was quick to deny the rumour that he tried to take his wife out the
night before to get her drunk, although when approached on the matter
Helen refused to comment.
Festive goodwill prevailed, however, and the Diary is happy to report
that good relations have now been restored between the pair.