CAMPAIGN DIARY: Bentley fanatic Boase knows all you need to about yob’s best drive

The news that BMP DDB had been handed the brief to relaunch Bentley, the luxury car manufacturer, reminded us of the many advertising figures who own these classic vehicles.

The news that BMP DDB had been handed the brief to relaunch

Bentley, the luxury car manufacturer, reminded us of the many

advertising figures who own these classic vehicles.



Probably the best-known is Lord Saatchi, who can often be spied being

driven from his agency’s West End offices by Micky Doyle, his chauffeur

of 15 years. Abbott Mead Vickers BBDO’s Peter Mead is also a fan,

although he’s not as loyal as some. Rumour has it that he’s strayed into

the Aston Martin market more than once.



But the industry’s number one Bentley fan has to be BMP DDB’s founder,

Martin Boase, who has been driving Bentleys for more than 20 years, and

is more than happy to be put in charge of the luxury car’s image.



Boase bought his first Bentley in 1978 and has owned six since, each

identical in dark green with beige leather interior. He tells us: ’I

wouldn’t drive another car. It’s like driving while permanently in a

gentleman’s club. It’s so quiet, it smells of leather and is so

comfortable. If you go to France they think it’s a car for an old man,

but I feel the same age as when I bought it - 46, in fact I still feel

about 36.’



There are a few downfalls to owning Bentley, though. It’s not the sort

of car you can hog the road with, Boase says, although he is never

stopped by the police, ’unlike I would if I were in a Porsche’. In fact,

he sold his only Porsche after a month when the attention of the boys in

blue lost its novelty.



A Bentley, he feels, ’is a car for a pretentious yob - and you can quote

me on that’.



Sounds like a great strapline.



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