Campaign Diary: BMP aids camper van fans in desperate jelly and wallpaper appeal

Here is a poster for the VW Sharan by BMP DDB. It’s nice enough, isn’t it? But it’s getting certain folk - to wit, members of the VW camper van fan club - very excited indeed.

Here is a poster for the VW Sharan by BMP DDB. It’s nice enough,

isn’t it? But it’s getting certain folk - to wit, members of the VW

camper van fan club - very excited indeed.



One fully paid-up member, ’Lionel’, wants to decorate his bathroom walls

with the poster and has asked BMP if it can help.



’Obviously, we’re doing our best to oblige. Our studio is trying to mock

up some sort of wallpaper for him,’ a spokesperson said.



Meanwhile, there are also all sorts of heated enquiries about the jelly

mould from people wanting to add to their camper collections.



It’s just a shame that so much attention is being focused on the old

model and not the new Sharan. Could it be the name, perchance?



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