Here is a poster for the VW Sharan by BMP DDB. It’s nice enough,
isn’t it? But it’s getting certain folk - to wit, members of the VW
camper van fan club - very excited indeed.
One fully paid-up member, ’Lionel’, wants to decorate his bathroom walls
with the poster and has asked BMP if it can help.
’Obviously, we’re doing our best to oblige. Our studio is trying to mock
up some sort of wallpaper for him,’ a spokesperson said.
Meanwhile, there are also all sorts of heated enquiries about the jelly
mould from people wanting to add to their camper collections.
It’s just a shame that so much attention is being focused on the old
model and not the new Sharan. Could it be the name, perchance?