After being hailed as the successor to Ferrero Rocher’s
’ambassador’s party’ ad, Procter & Gamble has pulled the Bounty spot
from Leo Burnett Germany off our screens. While we may breathe a sigh of
relief, one of the stars of the ad has mixed feelings about it.
Julian Sims called us last week to share his distress at the ad being
pulled and slated not only by Britain’s press but P&G itself. Sims took
part in the shoot at the beginning of the year, and has since had to
endure the embarrassment of appearing in one of the most reviled ads of
recent years. Worse still, his family were surprised to learn that,
according to Britain’s press, their relative (born and brought up in
London) was German, after P&G decided to try to soften the backlash
against the ad by claiming it was Eurotrash advertising.
Sims said: ’I have an agent who is normally reluctant to get me parts in
British ads, so we were surprised when this came out over here. It’s
terrible, but we knew when we were shooting that it would be because of
the way they wanted it done. When I was saying my lines, the agency was
asking me to stress words that sounded unnatural. Then to find them
issuing press information that I was German - I don’t sound German, do
The withdrawal has also left Sims out of pocket. It was scheduled to run
until November, which would have secured five months’ worth of repeat
fees. But all is not lost. From the end of the month, you can see Sims
in Eastenders playing a gangster.