How’s this for a bit of tongue-in-cheek advertising? Nick Leeson,
the trader who brought Barings Bank to its knees, is fronting a new
campaign - for an online trader.
The TBWA Stockholm ad opens with Leeson’s arrest. ’That’s me four years
and 2,000 prison meals ago,’ he says. ’Barings went bankrupt and I lost
By now, it starts to dawn that this is not a piss-take. Matteus.net, he
tells us, allows you to trade stocks over the internet cheaper than
ever. You don’t need to sign up to be able to trade but Leeson would
certainly advise that you do. Well, in that case Nick, where do I sign?