It’s nice to see adfolk helping one another out.
Caspar Delaney of D-Films was recently in search of a ’posh git who
owned his own pinstripe shirt’ to star in a poster campaign for London
Transport, shot by Andrew Douglas for BST-BDDP.
Thinking laterally, he landed on his former Spots colleague, Robert
Campbell, and duly gave him a ring.
’He said it was ’just a little thing’ for London Transport and could I
help out - it would take only 20 minutes,’ Campbell recounts.
A few weeks later, a couple of friends rang Campbell, having noticed him
in the poster. Then some others did. Then some more. It seems that
Delaney’s ’little thing for London Transport’ amounted to an
unprecedentedly hefty, award-winning campaign embracing just about every
platform on almost every station in the capital.
’I certainly didn’t think it would get quite the coverage it did, but
they gave me a couple of hundred quid, which helped me buy the
stationery for our new company,’ Campbell says, brushing off rumours
that there were celebrations in certain agencies that someone had
finally ’shot’ him.