Rumours have been around for years that the Godfather of British
advertising has tired of buying up filthy art collections and flogging
them later at enormous profit and is cajoling the creative spark back
into fire. Campaign can now confirm that the rumours are true and
exclusively reveal some of Charles Saatchi’s latest work.
Christine Walker, partner of Walker Media, which is affiliated to M&C
Saatchi, was offered a much sought-after ad site in Campaign’s recent
supplement for the direct marketing giant, Brann. All she required was
an ad. So she climbed the stairs at M&C’s Golden Square offices in
search of her pal, Jeremy Sinclair. Instead she stumbled upon Charles
who whisked the task off her hands and did it in half an hour.
When Saatchi showed the work to Walker, she was lost for words. But
remembering Charles’ reputation for creating a ’special atmosphere’,
more accurately described as ’a climate bordering on fear’, she quickly