CAMPAIGN DIARY: Charles Saatchi picks up creative pen again

Rumours have been around for years that the Godfather of British advertising has tired of buying up filthy art collections and flogging them later at enormous profit and is cajoling the creative spark back into fire. Campaign can now confirm that the rumours are true and exclusively reveal some of Charles Saatchi’s latest work.

Rumours have been around for years that the Godfather of British

advertising has tired of buying up filthy art collections and flogging

them later at enormous profit and is cajoling the creative spark back

into fire. Campaign can now confirm that the rumours are true and

exclusively reveal some of Charles Saatchi’s latest work.



Christine Walker, partner of Walker Media, which is affiliated to M&C

Saatchi, was offered a much sought-after ad site in Campaign’s recent

supplement for the direct marketing giant, Brann. All she required was

an ad. So she climbed the stairs at M&C’s Golden Square offices in

search of her pal, Jeremy Sinclair. Instead she stumbled upon Charles

who whisked the task off her hands and did it in half an hour.



When Saatchi showed the work to Walker, she was lost for words. But

remembering Charles’ reputation for creating a ’special atmosphere’,

more accurately described as ’a climate bordering on fear’, she quickly

reassured him.



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