CAMPAIGN DIARY: Circulation soars and so does the criticism. It just doesn’t add up

Far be it for us to compound the agony at Mediapolis in the wake of it losing the pounds 90 million Peugeot-Citroen account, but could the most recent issue of Mediapolis’s Market Monitor publication have played a part in the client’s decision?

Far be it for us to compound the agony at Mediapolis in the wake of

it losing the pounds 90 million Peugeot-Citroen account, but could the

most recent issue of Mediapolis’s Market Monitor publication have played

a part in the client’s decision?



In a piece on May’s newspaper ABC figures, Mediapolis commented on the

performances of two titles: ’The Guardian and Observer had particularly

poor months in May - the Observer up 6 per cent and the Guardian

achieving its highest circulation for five years.’



Now we know the job of any media buyer is to keep media owners in their

place, but isn’t this going just a little too far?



Or does it just mean that the Mediapolis boys simply can’t do their sums

- and that could be rather worrying.



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