It’s a well-known fact that commuters are a dozy bunch, but Simons
Palmer has confirmed our worst suspicions of this particular social
The agency erected a special poster site for Fuji’s QuickSnap camera
over the festive period at London’s King’s Cross station. When walking
by, travellers could be detected by a sensor mounted on top of the site
that set off a flash as if it were taking a photo.
The site was evidently a big hit, with commuters returning to the poster
over and over, playfully striking a variety of poses. Indeed, so
successful was it that Fuji’s switchboard was jammed with calls from
individuals asking if they could get hold of copies of their
Stupidly, of course, they hadn’t realised that there is a big gap
between advertising and reality, failing to appreciate that the camera
wasn’t real and that they had all been performing to a blank wall.