What do you do when your favourite football team has just won the
treble and you want a unique souvenir of the occasion?
When Manchester United won the FA Cup, the Premier League and then the
UEFA Champions’ League last year, the Lowe Howard-Spink creatives, Micky
Tudor and Brian Turner, decided they wanted a piece of history for
So they called the Noucamp stadium in Barcelona to ask for the grass
upon which Ole Solskjaer scored the winning goal against Bayern Munich
in the Champions’ League final.
The stadium was more than happy to supply the guys with the turf and,
after a little thought, the pair decided to make a batch of key-rings
and sell them to their mates.
They dried the grass, encased it in plastic and attached a metal plate
showing the three cups that the team won and the date they completed the
The key-rings were such a massive success around the agency that Tudor
and Turner thought they’d be stupid not to run some advertising - so
they effectively became their own clients.
You can see from the ad (above left), which ran in some football
fanzines, that they couldn’t have made the product much bigger if they
The creatives’ main worry was whether people would believe that the
key-rings contained genuine grass from the Noucamp stadium, so they
contacted Barcelona Football Club which issued a certificate of
authenticity which now gets sent out with every key-ring. The
certificate confirms that the grass was cut one day after the Champions’
League final on 25 May 1999.
Glasgow-born Turner is threatening to repeat the stunt if Scotland beat
England at Wembley in the forthcoming Euro 2000 qualifier.