CAMPAIGN DIARY: Creative duo turn turf into souvenir trinkets to mark footie victory

What do you do when your favourite football team has just won the treble and you want a unique souvenir of the occasion?

What do you do when your favourite football team has just won the

treble and you want a unique souvenir of the occasion?



When Manchester United won the FA Cup, the Premier League and then the

UEFA Champions’ League last year, the Lowe Howard-Spink creatives, Micky

Tudor and Brian Turner, decided they wanted a piece of history for

themselves.



So they called the Noucamp stadium in Barcelona to ask for the grass

upon which Ole Solskjaer scored the winning goal against Bayern Munich

in the Champions’ League final.



The stadium was more than happy to supply the guys with the turf and,

after a little thought, the pair decided to make a batch of key-rings

and sell them to their mates.



They dried the grass, encased it in plastic and attached a metal plate

showing the three cups that the team won and the date they completed the

treble.



The key-rings were such a massive success around the agency that Tudor

and Turner thought they’d be stupid not to run some advertising - so

they effectively became their own clients.



You can see from the ad (above left), which ran in some football

fanzines, that they couldn’t have made the product much bigger if they

tried.



The creatives’ main worry was whether people would believe that the

key-rings contained genuine grass from the Noucamp stadium, so they

contacted Barcelona Football Club which issued a certificate of

authenticity which now gets sent out with every key-ring. The

certificate confirms that the grass was cut one day after the Champions’

League final on 25 May 1999.



Glasgow-born Turner is threatening to repeat the stunt if Scotland beat

England at Wembley in the forthcoming Euro 2000 qualifier.