Miles Colebrook, J. Walter Thompson’s masterful suit whose
responsibilities include the global accounts, UDV and Rolex, has found
himself the unlucky victim of his own success lately.
Rolex watches, as we all know, are the pinnacle of good taste and the
ultimate international status symbol. Not surprisingly, they are sought
by organised gangs of ruthless thieves. Now Colebrook, who for much of
his career has slaved to build the Rolex brand into what it is today, is
among the victims. In fact, he’s been targeted no less than three times
in recent months. On one occasion he managed to give chase and the
petrified thief dropped the watch (of such high quality, natch, that it
survived the impact undamaged).
In the latest attack, last month, Colebrook was less lucky. While
waiting in his car in traffic, a thief electronically bypassed the
motor’s central locking and snatched the watch. Seat-belted in,
Colebrook was unable to give chase.
And before you ask, yes, he was driving a Jaguar.
