CAMPAIGN DIARY: Curse of the top watch

Miles Colebrook, J. Walter Thompson’s masterful suit whose responsibilities include the global accounts, UDV and Rolex, has found himself the unlucky victim of his own success lately.

Miles Colebrook, J. Walter Thompson’s masterful suit whose

responsibilities include the global accounts, UDV and Rolex, has found

himself the unlucky victim of his own success lately.



Rolex watches, as we all know, are the pinnacle of good taste and the

ultimate international status symbol. Not surprisingly, they are sought

by organised gangs of ruthless thieves. Now Colebrook, who for much of

his career has slaved to build the Rolex brand into what it is today, is

among the victims. In fact, he’s been targeted no less than three times

in recent months. On one occasion he managed to give chase and the

petrified thief dropped the watch (of such high quality, natch, that it

survived the impact undamaged).



In the latest attack, last month, Colebrook was less lucky. While

waiting in his car in traffic, a thief electronically bypassed the

motor’s central locking and snatched the watch. Seat-belted in,

Colebrook was unable to give chase.



And before you ask, yes, he was driving a Jaguar.



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