While popular myth suggests that the majority of advertising
creatives take, ahem, recreational pharmaceuticals to keep themselves
awake, it’s nice to see that some people worry about the fact that
they’re not sleeping.
According to this month’s Good Health magazine, Chris Arnold, creative
director of Stretch the Horizon, started recording his sleeping patterns
for a few months in an attempt to find out why he was always feeling
He’s discovered that his ideal sleeping pattern is going to bed at 2am
and rising at 7am.
Those of us who are shocked at him surviving on only five hours, will be
comforted in the knowledge that Margaret Thatcher survived on even
Judging by our stock pic of him, it could be something to do with the
amount of coffee he drinks.