It appears some ad agencies are taking Scottish devolution more
seriously than the politicians.
In this month’s Advertising Standards Authority complaints report, we
noticed a complaint from Scotland’s Leith Agency about a directory ad
that ran for the Manchester shop, BDH TBWA.
The ad stated that BDH was the only regional agency outside London to
have won national IPA Advertising Effectiveness Awards. This upset the
Leith Agency - it too has won a national IPA Advertising Effectiveness
Award, which it was quick to bring to the ASA’s attention.
BDH claims that the accusation of inaccuracy is unjustified. The agency
doesn’t class Scotland as regional - it’s a country in its own
So that’s all right then. In future, all Scottish agencies should talk
to our International editor.