Do you remember the ads last year for the men’s underwear company,
Brass Monkeys, that featured a close-up of a hunky male model’s groin
and the strapline: ’The loin king.’ They appeared on billboards and set
many a woman’s - and, no doubt, a few men’s - pulses racing.
Only a few weeks after starring in the press campaign, the original
model, Kelly, opted out of displaying his package in favour of a far
more discreet and low-key career - in pop music. Which left the company
with a problem.
Who was to fill Kelly’s pants?
So Brass Monkeys mounted a search for the successor using a press ad in
FHM that asked: ’Can you fill this man’s ... shoes?’ The response was
overwhelming but, out of 3,000 applicants, only one man could replace
Kelly, and he is Kevin Dixon.
Dixon, a newcomer to underwear modelling, will be featured on the new
packaging for the Brass Monkeys range.
He is pictured grinning with delight,with a strategically placed Brass
Monkeys box covering his manhood. Judging by the size of the box, he
more than fills Kelly’s pants.