CAMPAIGN DIARY: Dorset sheep farmers teach BANC why ram modelling is a no no

They always say never work with children or animals and, from BANC’s experience of trying to cast some sheep for a Young’s Brewery press campaign, it’s sound advice.

They always say never work with children or animals and, from

BANC’s experience of trying to cast some sheep for a Young’s Brewery

press campaign, it’s sound advice.



The agency needed a few Dorset horned rams and, logically enough,

thought the best thing to do would be to contact Dorset breeders and

farmers for photos of their prize animals. After locating a few

contenders, BANC’s creative director, Graeme Norways, decided it would

be more aesthetically pleasing to mix and match different heads with

bodies, using a computer.



Alas the proud farmers were having none of it. So it was back to the

drawing board. More potential models were found and a day trip to Dorset

was planned. But it was just not destined to go to plan.



The farmer in question was absent when the creative team arrived and,

after they succeeded in trashing their Mercedes by driving up bumpy farm

tracks, they finally found their ram which had put on about 12 stones

since its photo had been taken.



So BANC resorted to what it should have done in the first place. It

commissioned a model-maker and a photographer and made its own sheep.



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