They always say never work with children or animals and, from
BANC’s experience of trying to cast some sheep for a Young’s Brewery
press campaign, it’s sound advice.
The agency needed a few Dorset horned rams and, logically enough,
thought the best thing to do would be to contact Dorset breeders and
farmers for photos of their prize animals. After locating a few
contenders, BANC’s creative director, Graeme Norways, decided it would
be more aesthetically pleasing to mix and match different heads with
bodies, using a computer.
Alas the proud farmers were having none of it. So it was back to the
drawing board. More potential models were found and a day trip to Dorset
was planned. But it was just not destined to go to plan.
The farmer in question was absent when the creative team arrived and,
after they succeeded in trashing their Mercedes by driving up bumpy farm
tracks, they finally found their ram which had put on about 12 stones
since its photo had been taken.
So BANC resorted to what it should have done in the first place. It
commissioned a model-maker and a photographer and made its own sheep.