They’re a canny lot, these
types. Take, for example, a young account handler from Hicklin Slade &
Partners, Ben Copley. When asked to ’get his learning curve up’ he
figured out a way to make a bit of extra lolly on the side.
Cue www.mosqueclock.com, the website trading this year’s most
sought-after item: the Mosque Clock. This lump of moulded plastic is
shaped - funnily enough - like a mosque, and plays the Azan (call to
prayer) in a way that only the tiniest of transistors can when amplified
This delectable item (yours for only pounds 10) is central to Copley’s
school project-type approach to learning more about e-commerce. He
happened upon the collectible when his now business partner, Matthew
Jennings, brought a few back from a trip to Dubai.
Copley’s website features a download version of the Mosque Clock for
your desktop as well as a promotional video - shot on location in
Clapham - and a drum ’n’ bass remix of the Azan.
When asked how many clocks he had sold to the nearest ten, how-ever,
Copley clammed up. But it is understood that his flatmates are tired of
tripping over the 480-odd clocks clogging up the fulfilment house.
Sorry, sitting room.