Fly-posting is a contentious issue nowadays, so it was interesting
to see a PR stunt which didn’t vandalise hoardings around London.
Every night last week, helium balloons were dropped over the Capital:
some had free tickets attached for Slava Polounine’s Snow Show at the
Piccadilly Theatre; others just advertised it. A respite for London’s
walls, but how many will have floated away into the earth’s atmosphere,
Another theatrical promotion, however, won’t have gone unnoticed by the
airline, EasyJet. Its distinctive orange advertising has been adopted by
the Circus of Horrors, who are playing at Camden’s Roundhouse. The show
has fly-posted London’s hoardings, boasting ’Tickets to Transylvania
from only pounds 10’ and carrying an easyBook (geddit?) ticket
Not since Richard Branson used the Trainspotting look for Virgin trains
has a style been so obviously ’borrowed’.