Looking for somewhere to take that special someone for an intimate
night out? Anxious that you be left in complete privacy and that none of
your mates, especially your wife, finds out about your tete a tete?
Look no further than the Edinburgh restaurant, Fitzhenry.
To advertise the restaurant, the Scottish agency, 1576, shunned the
traditional promotion of its luxurious surroundings, good food and
excellent service, and opted instead to promote the discretion of the
staff. In press ads, to run in Scottish weekend papers, people are being
encouraged to bring their extramarital partners to the restaurant safe
in the knowledge that they won’t be found out.
Carrying straplines such as ’take your toyboy where the truant officers
will never find him’ and ’adulterer is such an ugly word, so we use
’sir’ instead’, we’re sure people are going to have a field day
questioning the morals of the agency and the restaurant.
We just feel sorry for the poor bloke who tries to convince his wife
that the Fitzhenry’s receipt in his wallet was from lunch with a client.
